Vaga Home Office: Product Marketing Specialist - Remote - $3,100 - $4,250 USD na empresa Vinta

📋 Descrição da Vaga

Who we are

Vinta is a product engineering company that helps US startups build and scale digital products. For over 13 years, we’ve partnered with ambitious companies by providing dedicated product teams composed of senior engineers, designers, product managers, and engineering managers.

We’re now expanding our presence in healthcare while continuing to build long-term partnerships with clients who value engineering excellence, collaboration, and product thinking.

At Vinta, we believe great products start with great people. That’s why we’ve built a culture centered on trust, continuous learning, ownership, and flexibility, creating an environment where talented professionals can do their best work.

To learn more, visit our website and our Glassdoor page

Product Marketing Specialist

This is a remote contractor position for our US-based company. We’re looking for a Product Marketing Specialist to join our Marketing team and help drive Vinta’s growth.

Healthcare is one of our fastest-growing industries. Despite the rapid pace of innovation, many healthcare products are still difficult to use and slow to evolve. Vinta helps healthcare companies build modern, user-centered software while navigating the industry's technical and regulatory complexities.

In this role, you’ll help shape Vinta’s go-to-market strategy by connecting our services, products, sales, and marketing efforts. Your primary focus will be healthcare, while also supporting our positioning across other industries where we operate.

You’ll own product messaging, positioning, competitive research, and audience insights, translating what you learn into campaigns, content, and sales enablement that generate demand and strengthen Vinta’s brand.

If you’re a strategic and analytical marketer who enjoys connecting teams, understanding complex products, and turning insights into action, we’d love to hear from you.

Scope of work

• Own and evolve Vinta’s Go-To-Market strategy, driving pipeline growth, CAC efficiency, and marketing ROI;

• Define market positioning, messaging, and value propositions for different industries, ICPs, and buyer personas;

• Plan and execute integrated GTM campaigns end-to-end, from audience definition and messaging to channel strategy, launch, and performance analysis;

• Build and optimize demand generation initiatives across the full funnel, balancing short-term pipeline generation with long-term brand growth;

• Lead our Account-Based Marketing (ABM) strategy, measuring engagement, pipeline coverage, conversion, and deal quality;

• Partner with our Growth and Content teams to produce high-impact content across the website, landing pages, blog, email, and social channels;

• Turn market research, customer insights, and competitive intelligence into actionable recommendations for marketing, sales, and leadership;

• Enable the Sales team with messaging, collateral, and playbooks that improve conversion throughout the buying journey;

• Leverage AI to scale research, content production, and marketing operations while maintaining a high standard of quality and critical thinking.

Requirements

• Fluent English, with experience running full marketing campaigns in the language;

• Familiarity with the tech market and at least 5 years in marketing, including go-to-market strategy;

• Hands-on Account-Based Marketing (ABM) practice, with strong command of approaches and tools, and meaningful examples;

• Track record of strong Inbound Marketing results;

• Experience with market research and persona mapping;

• Experience with technical services or complex SaaS or IaaS products;

• Organized, with ownership to prioritize quality over volume;

• Experience tracking metrics and using them to guide strategy;

• Proactive, curious profile, with ownership to set and follow up on agreements across teams.

Nice to Have

• Experience at digital product consultancies or tech services firms;

• Prior experience working with US companies or on product/messaging internationalization;

• Experience with offline strategies like communities and technical events;

Compensation & Terms 

• Monthly pay between $3,100–$4,250 USD, contractor (PJ) engagement;

• 22 business days of agreed time off per year (recesso);

🏢 Sobre a Vinta

Faça parte da nossa equipe de especialistas

Temos uma equipe excepcional de desenvolvedores de software, designers e especialistas em negócios que adoram trabalhar de forma colaborativa e remota.

Para conhecer mais sobre a Vinta e seus valores, acesse nossa Página de Carreiras

💡 Dicas de Ouro para Conseguir uma Vaga Home Office

1. Adapte seu currículo para cada vaga específica

Enviar o mesmo currículo para todas as vagas é um erro clássico. Leia atentamente a descrição e adapte seu resumo profissional.

2. Demonstre experiência com gestão autônoma de tarefas

Empresas que contratam para home office buscam profissionais que entregam sem precisar de supervisão constante.

3. Domine as ferramentas de comunicação remota

Em equipes remotas, quem se comunica melhor por escrito se destaca. Aprenda a usar Slack, Microsoft Teams, Notion, Trello e Google Workspace com proficiência.